Tuesday, July 27, 2010

Color me Juarez.

When browsing through those never ending updates on Facebook recently,
I encountered an article that a friend of mine posted titled;
"makeup line inspired by Juarez".
While reading this headline,
two main questions came to mind:
As in Juarez, Mexico?
As in the infamous border town where thousands of women have been found raped, tortured and murdered?
2) Is this some sort of sick way of selling blood and guts movie makeup?

As I took the time to read the article, the answers to my questions were;
1) Yes.
2) Kind of, sort of, not really, basically.

Recently, the famous makeup company, MAC, teamed up with clothing line, RODARTE,
to create a line of makeup influenced by the bordertown city of Juarez, Mexico.
(Yes, the thousands of women murdered, raped and tortured Juarez that I initially thought about.)
after a road trip through the city,
the sister team behind RODARTE found the desert, factory life and ghost like people of the town "inspiring".
With makeup shades titled;
Ghost Town,
the makeup company forgot to recognize one little thing in their marketing scheme.

Since 1993 Juarez, Mexico has seen over 400 women fall victim to sexual homicide.
The murders of these women continue today and are still unsolved.
The brutality of these homicides have left the city scarred, broken, dangerous and infamous.

To me...
this whole situation is about ignorance.
To enter a city that is not only plagued by an unsolved problem,
but is also famous for it
and then to ignore this problem,
is completely distasteful to me.
I imagine the creators of RODARTE driving through Juarez in their designer clothing and overpriced sunglasses thinking;
"this is amazing.
So dark, so torn, so dirty, so inspiring.
Such art!"


It's also about glamorization.
Glamorizing factory work and bordertown misery.
I mean,
it all sounds like fun,
doesn't it?
But when you're a young girl supporting a family,
walking home every night at 3am from work,
looking over your shoulder every second to make sure you're not the next forgotten victim,
I'm sure the last thing on your mind is,
"Will quinceniera be in liquid or matte?

Without due credit, both MAC and RODARTE have since apologized for their decision.

M·A·C Cosmetics Statement:

We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts.

Rodarte Company Statement:

Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled.

If I can just say,
my own reaction to the RODARTE apology was a a definite chuckle.
If you view the line of clothing modeled at their fashion show,
all the women are corpse like gaunt,
dressed in white with pale faces
and have dark eyeshadow beneath their eyes.
Sound just like the landscapes of northern Mexico,
doesn't it?

*photos via


  1. that is disturbing!

  2. You wonder if they really mean to apologize? Or they have to.

  3. I do not believe their apology. Big

  4. Come on the make up looks like the girls are sick dead. The landscape! Sure!

  5. and now they want to donate money for the cause! They want to donate money because that is going to make them more money.

  6. MAC and Rodarte shame on you

  7. They are so full of bull! Their apologies are so vapid and insincere, and I'd like to know just how much of a portion of the profits will the people of Juarez going to get, and who will monitor the distribution of the money because if it's sent to the government I'm pretty sure that money will be as lost as those women in Juarez.